Bcg Matrix X And Y Axis

You have to change series x values. The overhead shows a range of 0 to 20 with division between low and high growth at 10 the original work by b headley strategy. It was introduced by the boston.

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On the other hand the vertical axis ie.

Bcg matrix x and y axis.

The x axis which is the relative market share and the y axis which is the market growth rate. Bcg matrix or growth share matrix is a corporate planning tool which is used to portray firm s brand portfolio or sbus on a quadrant along relative market share axis horizontal axis and speed of market growth vertical axis axis. Select relative market share values. X axis relative market share the market share of the business sbu product in the market as compared to its competitors.

The vertical axis of the bcg matrix represents the growth rate of a product. The x axis generally denotes the market growth rate or cash usage with the y axis denoting relative market share or cash generation. By using relative market share it helps measure a company s competitiveness. The horizontal axis i e.

X market growth rate x relative market share the market growth rate is shown on the vertical y axis and is expressed as a. Understanding the boston consulting group bcg matrix. It also helps to quantify a company s competitiveness. Now all values are correct.

The matrix is scored from low to high on both the x axis and y axis. It is column e in this example. Understanding the bcg matrix. The range is set somewhat arbitrarily.

There are two axis in the bcg matrix. Y axis indicates the growth rate of a product and its ability to grow in a particular market. X axis indicates the extent of the market share of a product and its consecutive firmness in the particular market. Bcg matrix is a 4 quadrant model where the x axis is the market share or relative market share of your product service or investment and the y axis is the market growth rate.

The horizontal axis of the bcg matrix represents the amount of market share of a product and its strength in the particular market. Right click x axis values and go to select data. The matrix plots a company s offerings in a four square matrix with the y axis representing the rate of market growth and the x axis representing market share. You can see the bcg matrix diagram below to visualize the model.

Now change x axis values. Click edit to change source of data. The bcg growth share matrix was developed by henderson of the bcg group in 1970s. Let s continue formatting of x axis.

The bcg matrix considers two variables namely. Your bcg matrix chart is a bit changed.